Kathleen O'Keefe is the Director of Content and Brand Strategy at Hearst Magazines, working across the Fashion and Luxury portfolio, which includes Harper's BAZAAR, Esquire, ELLE, and Town & Country. She began her journey at Hearst in 2018 as a Harper's BAZAAR sales assistant and quickly transitioned to the e-commerce team on ShopBAZAAR.com in 2019. Over the past six years, she has played a key role in managing & producing branded content for ShopBAZAAR.com, driving the site's co-branded content marketing strategy.

In March 2024, O'Keefe was promoted to Director of Content & Brand Strategy. At 29, she has become one of the youngest content directors at Hearst Magazines. Throughout her career, she has led more than 300 shopping-forward campaigns and video projects, collaborating with top luxury brands such as Prada, Gucci, Tiffany, Miu Miu, Dolce & Gabbana, Tory Burch, Alaïa, and Net-A-Porter.

In December 2024, Forbes named her 30 Under 30 in the Marketing & Advertising category.